Taran Swan at Nickelodeon Latin America Case Study Essay

Taran Swan at Nickelodeon Latin America (A) Case Study Background and Scope In 1979, Nickelodeon, â€Å"a cable channel for kids 2-11 years old, was launched in the United States†. Nickelodeon provided a wide-range of programming which including â€Å"live-action, comedy, drama, animation, music and sports and game shows†. By 1995, Nickelodeon was the highest rated basic cable network and international expansion was very realistic and just getting started. To successfully transition internationally Nickelodeon allowed the channel to have its own â€Å"on-air identity and slogan† for each endeavor. Nickelodeon used an â€Å"International Swat Team† to launch the network into other countries and once established turned it over for local personnel†¦show more content†¦She understood that regardless of what decision she made, she would have to adapt her management style and skills. Situation Analysis Due to Swan’s medical situation, there are three critical activities that must be managed effectively in her absence: increasing advertising sales, increasing affiliate sales, and the executing the Brazil-specific feed. Advertising sales was a key concern for NLA. They had missed their goal by 11% last year. Though the overall bottom-line goal was met, this lack of revenues did not make for a sustainable business model. In addition, the Latin American economy was very rocky, and Brazil was undergoing a currency devaluation. In order for the company to continue on its path to success, the sales team was going to need to land more advertising accounts, and take advantage of the upcoming World Cup to drive much-needed revenues. Increasing affiliate sales was also key. In particular, the deals with Cablevision/TCI in Argentina and Telemundo in the United States were very important. These deals would expand the viewership by 1.5 million people in Latin America and millions m ore in the United States. In turn, this increased viewership would help increase advertising sales, and would also strengthen NLA’s foothold within the region. It was also help to show the corporation that the NLA project was succeeding. This could lead to a larger budget and more dedicated resources from the corporation. Finally,Show MoreRelatedTaran Swan Essay1218 Words   |  5 PagesTaran Swan’s story as general manager of Nickelodeon Latin America is a true pattern of successful leadership in building organizations. She manages to foster a great team of people who would feel equal and work together to achieve a common goal that she manages to set without exercising authority. Furthermore she manages to make everyone feel equal in their ideas by allowing discussions rather than exercising power. Her management is extremely effective when the company was being created but atRead MoreTaran Swan Nichelodeon823 Words   |  4 PagesCase study Taran Swan at Nickelodeon Latin America 1. Describe the culture at Nickelodeon Latin America. Be specific How did Swan go about building that culture? Swan formed an entrepreneurial culture that strives for competition, encourages to take risk and values for new ideas. The strong Nickelodeon identity (â€Å"orange blood†) and Swan’s business plan assisted building a clear vision and defining a key business strategy. In order to build the strong brand and culture Swan had to findRead MoreTaran Swan Hbr Case Analysis2602 Words   |  11 PagesTaran Swan at Nickelodeon Latin America Background Nickelodeon is a cable channel for kids 2-11 years old. It started out in the US in 1979. Nickelodeon produced cartoons, live action, comedy, drama, music, sports and game shows. In 1996 it was the most popular kid’s TV channel in the US. The international channels had their own names, but relied on US programs that were voiced over. The channels were launched by a team from corporate the company called the Nickelodeon International Swat Team